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  • Tourism & Rural Development

    Tourism & Rural Development


    As an Affiliate Member of UNWTO, CED, together with its global network of partners, is pleased to contribute to bring rural destinations worldwide towards excellence.
  • Tourism and Culture Synergies

    Tourism and Culture Synergies


    The aim of this UNWTO working group is to align efforts within Affiliate Members to actively contribute to the implementation of the commitments and actions outlined in declarations adopted by four UNWTO/ UNESCO World Conferences on Tourism and Culture.
  • CED and SMART Tourism & Hospitality Consulting

    CED and SMART Tourism & Hospitality Consulting


    The World Centre of Excellence for Destinations (CED) and Smart Tourism & Hospitality Consulting, sign an agreement to strengthen their approach to guide destinations in Latin America toward excellence.
  • Memorandum of Understanding between CED and WINTA

    Memorandum of Understanding between CED and WINTA


    CED and WINTA both share a common view that tourism developments which respect the rights of Indigenous people, can provide opportunities for indigenous peoples to be protagonists of their own development.
  • Guangzhou University

    Guangzhou University


    Agreement between CED and Guangzhou University, China, about the International Institute on Tourism and Culture Synergies
  • SYNERGIES BETWEEN TOURISM AND CULTURE

    SYNERGIES BETWEEN TOURISM AND CULTURE


    As an active affiliate member of UNWTO, CED is dedicated to promoting amongst its partner destinations the commitments and actions comprised in the 2015, 2017, 2018 and 2019 Declarations on Tourism and Culture
  • Global Network of Partners

    Global Network of Partners


    CED is pleased to announce the composition of its Global Network of Partners. The CED’s mission is to guide destinations worldwide towards excellence.
  • SMED Destinations

    SMED Destinations


    Global network of destinations committed to excellence in partnership with the CED.
About CED

The World Centre of Excellence for Destinations (CED) was created in 2007 with the support of the World 

Tourism Organization (UNWTO). 


The CED’s mission is to guide destinations worldwide towards excellence by supporting their efforts to 

foster sustainable development and increase their abilities to generate economic, social and cultural 

benefits. 


A Memorandum of Understanding (MoU) was signed to committing both CED and UNWTO to work 

collaboratively on creating strategies and disseminating know-how and good practices which help tourist 

destinations reach excellence by:


- Reinforcing (strengthening) their competitiveness;


- Enhancing sustainable development of tourism, maximizing the social and economic benefits 

of the local community;


- lmproving quality of service and experiences; and


- lmplementing geo-tourism, defined as "enhancing the geographical character of place, 

its environment, culture, aesthetics, heritage, and the well-being of its residents."