A WORLDWIDE FIRST:
SIGNING OF AN IMPORTANT AGREEMENT BETWEEN THE WORLD CENTRE OF EXCELLENCE FOR DESTINATIONS (CED) AND MEXICO CITY
This international premiere of the UNWTO’s World Centre of Excellence for Destinations made a clear step to show the interest of the institution for sustainable development, promoting trough this innovative tool the improvement of touristic destinations around the world towards excellence.
Mexico City positions itself as a destination concerned about the constant improvement of the tourism industry in benefit of the local population. Trough this actions the Ministry of Tourism of Mexico City shows that the destination plays a key role in the world scale tourism scene by being the first urban destination that participates in this joint effort with the UN affiliate organism. It should be said that the experiences obtained during the application of SMED in Mexico, will be an example for the following studies that will be carried out around the world.
The SMED is a method that evaluates destinations from an holistic perspective, taking into account the perception of all the stakeholders in a destination, promotional entities, development regulation authorities, private companies related directly or indirectly with tourism, the population and of course tourists. Trough an exhaustive analysis tool and using the global knowledge existing within UNWTO, the SMED offers innovative solutions for destinations seeking to improve their competitiveness in an ever growing and competitive world tourism market, therefore placing as a priority the protection of the three basics of society: economic development of the population, protection of the local culture and preservation and improvement of the environment.
About the World Centre of Excellence for Destinations (CED)
The CED is a non-profit organization dedicated to the research and creation of tools that promote the sustainable tourism development of destinations throughout the world. In fulfilling this mandate, the CED is also implementing the mission of the Destination Council and departments of the United Nations World Tourism Organization (UNWTO) by bringing added value and expertise to innovative policies and practices on tourist destination management. UNWTO is the United Nations agency for tourism and is comprised of 153 member countries and some 300 affiliate members from the tourism industry. The CED has signed partnership agreements with Canada Economic Development and Quebec's Ministère du Tourisme and Ministère des Affaires Municipal and des Regions.
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Source: World Centre of Excellence for Destinations (CED)
Information: Nathalie Laberinto
(+1) 514.871.1115 (ext. 226)
nlaberinto@ced.travel
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