DIAGNOSTIC TOOL
The SMED provides the most complete and accurate portrait possible of a tourist destination at a given point in time.
PROGRESS TOOL
The SMED highlights the destination’s strengths and weaknesses, thus allowing destination stakeholders to take concrete steps to maintain and improve performance.
MANAGEMENT TOOL
The SMED recommends monitoring and follow-up actions for improvement to be undertaken in light of evaluation results.
COLLABORATION TOOL
The SMED can be used to unite destination stakeholders by mobilizing them around strategic goals and joint actions aimed at developing the sustainable performance of the destination.
MARKET POSITIONING TOOL
The SMED brings a destination’s unique characteristics and attributes to the fore, allowing the destination to refine and improve its market positioning and brand definition.
COMPARATIVE ANALYSIS TOOL
The SMED can be used to compare one destination with others, or to world destination benchmarks, making collective experience and best practices available to all partners of this global-scale project.
COMMUNICATION TOOL
The SMED evaluation recognizes strengths the destination can use in communications addressed to its target clienteles and the media.
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