A new conference on Destination Branding: Branding Regions, States and Cities will take place in Malaysia from the 24th to 26th October. The conference will bring together experts in the field of destination branding and include examples of successful destination brands.
It’s estimated that there are more than 100,000 locations in Asia actively seeking to attract business, industry and tourists. As a result, it is increasingly important that locations seeking development, investment and visitors must have a structured, long-term approach for attracting visibility, investment and arrivals.
This conference brings together experts in the field of destination branding. Professionals who have been involved in the process of developing brands for regions, states and cities in Europe, USA and Asia.
The invaluable experience these respected practitioners bring to Asia will provide government servants and others responsible for driving investment into their regions, states and cities with the core elements and specific knowledge and tools required to build strong brands by matching attributes of their states and cities to the requirements for value of investors, businesses and businessmen as well as visitors, both domestic and international.
This ground breaking conference will also include examples of how other destinations have successfully branded themselves and attracted Foreign Direct Investment and visitors.
For more information visit: http://brandconsultantasia.wordpress.com/2010/04/27/destination-branding-branding-regions-states-cities/.
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